Aristotle invented these three words in his book ‘on rhetoric’. Rhetorical methods of persuasion are called ethos, logos, and pathos, which are the basis of persuasion. Especially in the era of electronic media and uninterrupted entertainment (in the age of attention, in billions of seconds and billions of bytes of information), the classic formulation of effective communication principles is very valuable. The sector and the transportation sector have been instrumental in understanding the form. Moreover, these basic principles have been strongly confirmed by the latest research in psycholinguistics, semiotics, and cognitive science: the way humans think, learn, speak, write, and solve problems, ideas, and impressions. Many basic principles of discipline and practice, such as clarity, power, simplicity, and truth, are as effective and useful today as in the 24th century. His theoretical work and his contemporary discourse, especially the speeches and writings of Cicero and Quintilian, constitute an important resource in this area and are essential for all future contributions on this subject which provides the basis and the framework to the subject matter. Aristotle’s influential literature on the subject defines discourse as a technique of recognition (and application) and can, in some cases, be a tool of persuasion. In ancient Greece and civilized Rome, rhetorical rituals, critical appreciations, and judicious discourses in public relations before the courts, diplomatic and cultural, and political debates are disciplined in all normal learning environments. Rhetoric or communication skills, both written and verbal, form the foundation of classical education.
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